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2012 Fall Seller Update

This is the second and final release of 2012, these updates will help you reach more of the fast-growing legions of ecommerce buyers drawn to eBay this holiday season—and make your selling easier and more profitable.

2012 Fall Seller Update

  • US Site Update
  • UK Site Update
  • DE Site Update
  • AU Site Update

New protections and rewards

New safeguards coming in February to keep eBay a fair marketplace for sellers

Buyers will be required to contact you first before opening a Buyer Protection case.

The number of opened cases will no longer be used as a performance measure. Only those cases that are not resolved or not found in your favor will count. This could mean an immediate positive impact to your performance rating.

Reporting buyers who violate policies or misuse the system is now faster and easier.

New Top Rated Plus seal highlights listings from Top Rated sellers with 1-day handling and 14-day or longer money-back returns, replaces the current Top Rated seller badge.

New ways to showcase your items, boost sales

More selling power for your listings

Sell more with more pictures! Now that pictures are FREE,load up! Starting October, new listings and relistings will be required to include a picture, with additional picture requirements coming in 2013.

Item condition notes field helps you set the right expectations. Buyers see more information about the condition of your item right upfront.

More selling power for electronics.New way to shop for popular products coming to more categories—listing with the eBay catalog required.More sellers will be eligible to be featured in the value box at the top of the product page.
Boost sales with multi-variation listings.New tool lets you easily combine individual listings of different variations of an item such as color and size into one multi-variation listing.
More communication power in My eBay Messages. Upload pictures to help close the sale. Respond to messages from your primary eBay inbox and automatically stay in sync with Messages in My eBay.

Other updates

Fee for ending Auction-style listings early protects the spirit and integrity of auctions, keeps buyers coming back.
Category and Item Specifics updates. As always, changes to categories and item specifics are included with the rest of seller updates. Updates are coming in many categories and a few categories are being discontinued—find out if your listings are affected.
See the Seller Checklist for more information about how these updates affect you.
Learn more from other sellers and eBay staff in the 2012 Fall Seller Update discussion forum.

Business seller news – Autumn 2012

As we enter the second half of 2012, we’re focusing on how we can help you to maximise your eBay sales during the busiest retail sales period ahead.
Highlights in this seller news include improvements to the display of listings in search and to the selling experience. As previously announced, we’re introducing new measures to protect your business from unreasonable buyer behaviour. We’re also making it easier to sell internationally, opening up new opportunities to grow your business abroad.
Find details of all the new features launching from today below.

Increasing seller protection

Improving listing visibility

Supporting your business

Seller checklist:See your Seller Checklist

Business seller news – Autumn 2012

As we enter the second half of 2012, we’re focusing on how we can help you to maximise your eBay sales during the busiest retail sales period ahead.
Highlights in this seller news include improvements to the display of listings in search and to the selling experience. As previously announced, we’re introducing new measures to protect your business from unreasonable buyer behaviour. We’re also making it easier to sell internationally, opening up new opportunities to grow your business abroad.
Just a brief reminder, the launch of the new payment process on DE site as well as the business policy will be delayed.
Find details of all the new features launching from today below.

Increasing seller protection

Improving listing visibility

Supporting your business

Seller checklist:See your Seller Checklist

Helping you compete and succeed

Online retail is growing – and growing fast. In fact it’s predicted that Australian online retail sales will increase from $29.7 billion in 2011 to $34.8 billion in 2013*.
Buyers have more options than ever before, so they expect more from their shopping experiences. High quality product imagery and descriptions, free & fast delivery and money-back returns are no longer exceptions, they’re the rule! And, in 2013 eBay will be updating the Top Rated Seller program to provide increased visibility to sellers offering these services.
We’re committed to helping you compete and succeed in this rapidly-evolving online world. eBay believes the upcoming changes and enhancements detailed below will help you manage your time and performance whilst meeting or exceeding buyers’ expectations.

Boost your sales with high quality listings and superior service

Enhanced functionality for multi-variation listings

From September 2012, eBay will be introducing a number of new features and enhanced functionality for multi-variation listings within the Clothing, Shoes and Accessories category.

Greater 'Item Condition' clarity for buyers

From October 2012, in addition to selecting an Item Condition Value when listing an item, you'll also be able to provide further condition-related information in the new 'Item Condition Comments' field. This field will be available for all items that are not Brand New.

Important fee changes to Basic and Featured Store subscriptions

From 15 September 2012, the monthly subscription fee for Featured (and until it’s retired, Basic) Stores will increase from $24.95 to $49.95. This increase has become necessary as the fee changes made earlier this year (most of which were reductions) incentivized more sellers than expected to take advantage of Stores pricing.
Find out more about the Store subscription changes.

Other changes coming to eBay.com.au

New and updated product catalogues

From July 2012, listings in six new electronics categories will start to be grouped by product. Products will appear above listings on search results pages.

September 2012 category changes

Making it easier for buyers and sellers to trade on eBay regardless of where they are located.

Changes coming in 2013

New picture requirements

From early 2013, all sellers will be required to upload at least one picture for each listing with a minimum size of 500 pixels on the longest side (recommended 1600 pixels).

Changes to the eBay Top-rated seller program

In 2013, listings from Top-rated sellers that provide 0-1 day handling time, free postage with an express postage option and 30-day money back returns, will receive higher rankings within best match.

Learn more about how to get ready for the changes coming in 2013.
See the Seller Checklist for more information about how these updates affect you.