Trust & Safety
eBay Policy Overview
As a seller on eBay, there are certain rules you need to follow. Before you list an item, you should review and understand these rules because we hold all our sellers responsible for following them. If you don't, you may be subject to a range of actions, including limits of your buying and selling privileges and suspension of your account.
- What You Can or You Cannot Sell on eBay
- Rules about Specific Kinds of Items
- Rules about How You Can List Items
- Intellectual Property / Selling a Brand Name Item
- No Item Listings and Inappropriate Comments Policy
- The Terms and Conditions of a Listing
What You Can or You Cannot Sell on eBay
Prohibited and restricted items
Before you list your item, you need to find out if your item is allowed on eBay and if the type of item is subject to certain restrictions to avoid potential issues with your listing. As an eBay seller, you are ultimately responsible for making sure that selling an item is legal in the eyes of the law.
- Listing cancellation
- Limits on account privileges
- Account suspension
- Forfeit of eBay fees on cancelled listings
- Loss of PowerSeller status.
Please click the links below to see the Prohibited and Restricted Items List on major eBay sites:
Rules about Specific Kinds of Items
- Chance listings
- Compilation and informational items
- Presale listing policy
- Jewellry, precious metals, and loose beads policy
We don’t allow listings that sell an opportunity to win an item or prize either by chance or in connection with a skill contest.
Specifically, we don’t allow listings that promote giveaways, lotteries, sweepstakes, random drawings, raffles, contests, or prizes. These types of promotions are highly regulated and may be unlawful in many states.
We may run such promotions on eBay sites, and we may allow our partners or third-party companies to run promotions that follow applicable laws.
Compilation and informational items
You can sell compilation and informational items like electronic books (e-books) or wholesale lists, but you have to meet all of our criteria for any media.
Presale listing policy
Presale listings generally consist of items that are sold before they're available to the public, such as video games, tickets, and custom-made items. Often the items aren't in the seller's control or possession when they're listed.
If you want to sell presale items, be sure to meet all of the criteria:
Jewellry, precious metals, and loose beads policy
When you sell jewellry, precious metals, and loose beads on eBay, you need to follow a few guidelines. First, be sure to select a category that matches the item listed. Second, be sure to provide clear and accurate information in the item description. Listings that misrepresent (or appear to misrepresent) the true nature or value of the item being sold may be removed from eBay.
If you want to sell jewellry, previous metal, loose beads, or accessories, be sure you follow our guidelines:
Rules about How You Can List Items
- Selling practices policy
- Item location misrepresentation policy
- Search and browse manipulation policy
Selling practices policy
To run a great business, sellers should also make every effort to provide excellent customer service from start to finish, including:
- Charging reasonable shipping and handling costs
- Specifying your handling time and return policy in your listing
- Responding to buyers' questions promptly
- Being professional throughout the transaction
- Making sure the item is delivered to the buyer as described in your listing
To help you meet the seller performance standards on eBay, we've outlined the basic requirements that all sellers need to meet. We've also provided tips on how you can meet—and exceed—buyers'expectations.
Item location misrepresentation policy
Sellers must be clear and accurate about the location their item will be shipped from. We don't allow false, inaccurate, or misleading information about the location of an item in the Item location field or description.
Also, if there is a location stated in the item description, it has to match the location in the item location field.
Make sure your listing follows these guidelines. If it doesn't, it may be removed, and you may be subject to a range of other actions, including limits of your buying and selling privileges and suspension of your account.
What are the guidelines?
Accurate descriptions (the city and state or city and country match appropriately)
- Hong Kong, China
- Sydney, Australia
- Omaha, Nebraska, United States
- Giving an incorrect item location. For example, indicating that the item is in the U.S. when it is actually being shipped from China.
Inaccurate, or misleading descriptions (the city and state or city and country don't match)
- Beijing, United Kingdom
- Hong Kong, United Kingdom
- Worldwide, Singapore
- Direct from manufacturer to, United States
- A location in the item description, if stated, that doesn't match the item location field.
Search and browse manipulation policy
To create an effective listing that attracts buyers and complies with our policies, be sure to follow these guidelines:
- Select a category that matches the item you're selling.
- Provide a clear, honest, and accurate description of your item.
- Don't engage in tactics like keyword spamming, because they make it hard for people to find what they're looking for.
- Avoid excessive listings for the same item because it makes finding items harder. Excessive listings are any set of identical items that violate the duplicate listings policy, or that eBay determines harms the buyer experience, regardless of the listing format.
To learn more about search and browse manipulation policy:
Intellectual Property / Selling a Brand Name Item
When someone uses other people’s intellectual property—such as copyrighted material and trademarks—in an unlawful way, it's considered infringement, which is against the law and eBay policies.
If you’d like to learn more about the laws and regulations protecting intellectual property, visit the following websites:
eBay VeRO Program: Reporting listing violations
We created the Verified Rights Owner (VeRO) Program so intellectual property owners could report listings that infringe their intellectual property rights. It is in eBay’s interest to ensure that infringing items are removed from the site, as they erode the trust of our buyers and good sellers.
For example, a rights owner may ask eBay to remove an item being sold that uses the rights owner's trademark (such as a logo on a designer purse) if the item is not an authentic product of the rights owner. This program helps protect eBay members from buying or selling items that may be counterfeit or otherwise unauthorized under the laws of a certain country.
To learn more about intellectual property rules on major eBay sites:
No Item Listings and Inappropriate Comments Policy
Listings that don't offer anything for sale or those that offer intangible items aren't allowed. A listing also shouldn't include personal opinions, political views, or offensive comments about eBay members.
To learn more about no item listings and inappropriate comments policy on major eBay sites:
The Terms and Conditions of a Listing
We strongly advise sellers to include the terms and conditions in a listing. They should include:
- Shipping information
- Forms of payment accepted
- When payment is expected
- Handling charges
- Any taxes that may apply